We Are Al Boom Marine

Al Boom Marine has been operating in the GCC for over 35 years and is now one of the longest-standing retail businesses in the MENA region. Throughout its history, ABM has demonstrated an impressive ability to keep up with ever-changing market developments, which has led to the company diversifying its operations across retail, wholesale, and successful e-commerce ventures throughout the MENA region.

ABM’s diverse portfolio includes a wide range of brands across five main divisions: Apparel, Footwear & Accessories (AFA), Cycling, Consumer Electronics, Optical, and Sports. Thanks to its market expertise and successful business endeavours, ABM has earned a reputation as a strong market leader across the MENA region.

DISTRIBUTION

In the distribution business Al Boom Marine is the sole distributor of many International brands in addition to the mentioned retail stores like Zoggs, O’Neil, Canterbury, Stance, Veilkini, Liquid Force and many others. The active distribution territory includes the GCC countries, Levant and North Africa.
DISTRIBUTION

RETAIL

Al Boom Marine retail network includes its own multi-brand concepts; “Beyond The Beach”, “Ocean” and “Beyond the Street” as well as the concept stores of Oakley, Rip Curl, Tommy Bahama, Seafolly and New Era.
RETAIL

TECH

Additionally, Al Boom Marine is the sole distributor of many Tech. and e-mobility brands such as Insta360, Segway, among others. The initiation of “Motion” as the Tech entity in 2018 came along with the company’s strategy to accelerate growth in this very exciting and rapidly developing segment.
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Happy Customers

Careers

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Explore existing opportunities within our Organisation, in our careers’ page.

Careers