Today we celebrate a significant milestone for our team at AlBoom Marine: the opening of our first Reebok store in the region.

Reebok Deira City Centre is the first stone of a substantial expansion plan for one of the greatest sports brands in the world.

Reebok has pioneered the athletic space for decades, and we are ready to drive the brand’s evolution, maintaining a focus on creativity, quality, and innovation. And with 35 years of Al Boom Marine success already behind us, we are eager to maximize Reebok’s potential across markets as we continue to expand and grow our brand portfolio.